It’s the context
In a 1994 article he wrote for Wired magazine, futurist Paul Saffo addresses the future of digital networks. He writes: “[An] avalanche of content … will make context the scarce resource. Consumers will pay serious money for anything that helps them sift and sort and gather the pearls that satisfy their fickle media hungers. The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the banal expanses of cyberspace.”
Comments
That’s the truth isn’t it? There is so much information and data available. Taking the information and manipulating it into a usable tool or process is the only way to truly leverage the information….sigh…
Social Intelligence man! The BI of the social web. That’s going to be a hot area. Providing reports and data visualizations of social activity. Mmmmm, yes please!
I’ve been seeing more and more tweets along this line in the last several months. Information is like a river, you can’t drink it all, but you definitely want to drink the pure stuff.
How do you know where to get your drinking water? Context. Watch others, look at the flow, is it clear enough to see the bottom or is it murky, who else drinks here?
Good point! Good quote.
Does this set up socialnetworking experts to be the new gurus?