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We don’t really think of social media as a marketing channel; that would be kind of like asking about ROI on answering phones,” said Tony Hsieh, CEO of Zappos.com. “It’s really about making our connection with our customers more personal.
I am a New Media Strategist at Voce Communications, board member for Legion of Tech, and host of Beer and Blog. I love the Internet, drums, socializing, and a good Scotch. I like go karts, R/C helicopters, and snowboarding. My wife, Christine, and I have two cute dogs and we all live in Portland, OR. We think Portland is awesome.
Comments
Yes… perfect analogy. The whole “what’s the ROI on social media” thing is completely the wrong question that folks ask.
Getting people past asking the question is never going to happen (or at least it’s a long, long time away), so we have to have an answer, as imperfect as it may be.
The question may no longer be “how should I use social media for marketing” or even “do we need a social media strategy”, but “how should I allocate my time and money on different activities to run my business”. That question doesn’t go away.