Comments on: Social media consultants: snake oil or value add? http://www.justinkistner.com/archive/social-media-consultants-snake-oil-or-value-add/ Socializing in the business world Sat, 19 Jun 2010 20:37:00 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Taylor Davidson http://www.justinkistner.com/archive/social-media-consultants-snake-oil-or-value-add/comment-page-1/#comment-649 Taylor Davidson Tue, 04 Nov 2008 07:35:35 +0000 http://www.justinkistner.com/?p=170#comment-649 Getting people past asking the question is never going to happen (or at least it's a long, long time away), so we have to have an answer, as imperfect as it may be. The question may no longer be "how should I use social media for marketing" or even "do we need a social media strategy", but "how should I allocate my time and money on different activities to run my business". That question doesn't go away. Getting people past asking the question is never going to happen (or at least it’s a long, long time away), so we have to have an answer, as imperfect as it may be.

The question may no longer be “how should I use social media for marketing” or even “do we need a social media strategy”, but “how should I allocate my time and money on different activities to run my business”. That question doesn’t go away.

]]> By: Aaron B. Hockley http://www.justinkistner.com/archive/social-media-consultants-snake-oil-or-value-add/comment-page-1/#comment-646 Aaron B. Hockley Thu, 30 Oct 2008 03:21:50 +0000 http://www.justinkistner.com/?p=170#comment-646 Yes... perfect analogy. The whole "what's the ROI on social media" thing is completely the wrong question that folks ask. Yes… perfect analogy. The whole “what’s the ROI on social media” thing is completely the wrong question that folks ask.

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