Super secret ninja tricks
Ok, so I don’t know why it just occurred to me to post some of my favorite ninja tricks, but it did, so here:
Trick 1 - Instant links
Did you know that your can permanently redirect various versions of a page to a single address to increase your number of links to a page? That means if you redirect http://www.yoursite.com to http://yoursite.com and http://www.yoursite.com has 10 links to it and http://yoursite.com has 5 links to it, then by creating a 301 redirect, the home page now has 15 links to it, which increases Google PR and the volume of search engine traffic.
Trick 2 - Instant page views
Page views are the holy grail of current web advertising. You get paid based on the number of times a page loads because a new ad is displayed. A quick way to increase you page views is to show shortened versions of an article with a read more link. Have you ever wondered why large name publications split articles into 3 to 10 pages? It’s because they can serve more ads on a single article. When a blogs reaches 50,000 page views per month, which is a widely accepted point at which it is profitable to display ads on a site, you can get double or more page views by making viewers click to read a full version of a post.
Trick 3 - Geo targeting with Google’s AdWords
Keywords are cheaper if you buy them separately in individual geographic markets. And, messages that work in one area don’t necessarily work in all areas. Targeted messages increase effectiveness and save money. Take the time to geographically target your ad spend.
Trick 4 - Converting volume AdWords buys into AdSense revenue
Sometimes larger volume, generic keywords are cheaper, like “music” compared to “mp3 blog”. You can create websites about “mp3 blogs”, buy high volume keywords at a low cost then feature Google AdSense ads in close proximity to the copy that talks about “mp3 blogs” in order to attract higher payout clicks on those ads.
I hope you are inspired by these kinds of marketing tactics. I’m interested to hear other innovative ideas from y’all in the comments!
Comments
dear justin,
i want to have sex with you.
love,
benjamin
ps: please at least think it over
I was so annoyed when the new yorker started splitting their articles, for the reason you explained.
A week or so later I saw that kottke had the same gripe, and he found a solution.. Fuck the man!
In most web applications that break an article into multiple pages there is an unexposed backdoor. (i have a feeling you know this, though).
FOR EXAMPLE: If you put this string after a newyorker article: “?currentPage=all” you see every page with no (or less) ad interruption.
So you up your page views, but your usability takes a hit. If I can’t hack a site to display it all at once, I usually leave without finishing the article. That said, I think one paragraph blog teasers are incredibly effective..
FYI this is Josh Pope from nemo.. Found your blog through the pamplemoose blogroll!
She ya on monday,
Josh
Josh, thanks for pointing out that exploit! I like me some ninja tricks. I also hate when big content sites break up an article into four and five pages. I think a single “read more” link coming off of the home page does keep the home page tight while increasing page views to drive ad revenue without treading into the annoying realm of three plus pages for an article.