Comments on: Traditional media vs. industrial media

By: Dan Margolis

Dan Margolis — Tue, 27 Oct 2009 22:44:48 +0000

This is an excellent description of the differences between industrial and social media. We have just interviewed a 100 CEOs and Senior Executives on their use and future plans for investment in social networking in a business to business context.

By: Does everyone understand what social media is? | Taylor Davidson

Does everyone understand what social media is? | Taylor Davidson — Fri, 22 May 2009 14:13:58 +0000

[...] The professionals still struggle to define what they do (Justin): For years, I’ve put social media up against “traditional media” as a point of reference. That comparison has been the source of confusion at best and an argument at worst. I knew the juxtaposition of social media with “traditional media” wasn’t working, but how else could I explain it? [...]

By: Kasper Bergholt

Kasper Bergholt — Fri, 01 May 2009 12:36:03 +0000

@Justin Kistner

First of all sorry for the delayed response!

I’m glad you liked the dichotimization of the two ends of the media spectrum.

You’re most welcome to incorporate the lists into existing and/or new blog posts.

If possible, I’d greatly appreciate a do-follow link to my orginal post, which can be found here,
http://kasperbergholt.blogspot.com/2009/03/definitions-social-media-vs-industrial.html, somewhere along the way.

– which is in English, though most of the other posts are in Danish — which is a Germanic language related to both Dutch and German, and English too.

Thanks,

Kasper

By: Ethan

Ethan — Wed, 18 Mar 2009 19:22:45 +0000

Or dutch or something

By: Ethan Bauley

Ethan Bauley — Wed, 18 Mar 2009 19:22:19 +0000

Woah, that blog post is totally in German.

By: Justin Kistner

Justin Kistner — Sat, 07 Mar 2009 17:04:08 +0000

Great job, Kasper! I may incorporate this into a blog post, if you don’t mind.

By: Kasper Bergholt

Kasper Bergholt — Tue, 03 Mar 2009 21:53:33 +0000

I like the term industrial media. In a recent blog post, I’ve tried to sketch out the main differences between social media and industrial media.

Industrial Media
Writing writers
Limited number of media channels
Editorial control
High barrier of entry
Passive consumers
Expert proof
Expert intelligence

Social Media
Writing readers
Proliferation of media channels
Messages take on lives of their own
Low barrier of entry
Active user producers
Social proof
Collective intelligence

Feedback & corrections are warmly welcome!

Thanks,

Kasper

By: Ethan Bauley

Ethan Bauley — Tue, 30 Sep 2008 01:03:17 +0000

I need to write a blog post about this, but I did want to say that I think the DIY/decentralized/cheap characteristics of social media can pre-date the Net. Amateur (”ham”) radio is a good example.

Benkler and Nick Carr battled out this exact debate (radio as social media) back in 2006:

http://www.roughtype.com/archives/2006/07/jason_calacanis.php

Benkler sez:

“Throughout this period [1920's] they [RCA, GE, ATT, etc] manuvered with
Herbert Hoover, then Secretary of Commerce, to regulate the airwaves
so as to shunt the amateurs onto what were thought unusable short
waves, and to crowd all the nonprofit and almost all the
non-patent-pool stations into a single narrow channel, while
reserving separate channel allocations for stations that could afford
expensive broadcast stations and live performers. Amateurs were
prohibited from broadcasting news, or recorded music, etc.

“To say that this process represents an instance in which ‘that
nonprofessional network was soon displaced by a smaller set of
commercial radio stations that were better able to fulfill the
desires of the listening public’ is, shall we say, not the only way
to characterize that story.”

By: Kyra Reed

Kyra Reed — Fri, 26 Sep 2008 21:38:16 +0000

I love it! I have been engaged in this debate with several people and, until now, was not able to articulate the difference in a meaningful way. Industrial media is a great term. It brings clarity to the discussion without discrediting the value of media outlets that we have relied on for decades. Thanks Justin and Ethan, great discussion.

By: mr. diggles

mr. diggles — Thu, 25 Sep 2008 18:33:19 +0000

zomg!1
much like our economic conundrum, it has to run it’s course.
the more you try to control it, the more it touches your lady parts.