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Why Brands Need a New Kind of Leader
Found this via Ethan Bauley’s tumblr site. He pulled the quote:
If you’re going to be effective, you have to speak with a voice of authority and trust,” Duffy said. “That doesn’t come from marketing; it comes from subject-matter experts.
I am the founder of Beer and Blog. I love the Internet, drums, socializing, and a good Scotch. I like go karts, R/C helicopters, and snowboarding. My wife, Christine, and I have two cute dogs and we all live in Portland, OR. We think Portland is awesome.
Comments
Yeah, it’s always the last place you look.
Like: the people in engineering/product testing/customer service.
Thanks for the link love friendo.