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Archive for the 'Microposts' Category

Social media consultants: snake oil or value add?

We don’t really think of social media as a marketing channel; that would be kind of like asking about ROI on answering phones,” said Tony Hsieh, CEO of Zappos.com. “It’s really about making our connection with our customers more personal.
via Ethan

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Panic attacks: Voters unload at GOP rallies

“People need to understand, for moral reasons and the protection of our civil society, the differences with Sen. Obama are ideological, based on clear differences on policy and a lack of experience compared to Sen. McCain,” Weaver said. “And from a purely practical political vantage point, please find me a swing voter, an undecided independent, […]

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All Media Is Social

“…in reality, none of these behaviors are new. If you think about all of the social tools and behaviors happening today, in almost every case there is an equivalent comparison to activities in the past.”
via birdahonk

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The Sarah Palin pity party

From The Sarah Palin pity party
“…let’s consider that there are any number of women who could have been John McCain’s running mate — from Olympia Snowe to Christine Todd Whitman to Kay Bailey Hutchison to Elizabeth Dole to Condoleezza Rice — who would not have provoked this reaction. Democrats might well have been repulsed and […]

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The social media land grab

“If you poke your head into the wondrous world that is modern marketing you might find people jockeying for prominent placement in a quickly-shaping landscape that has been transformed by the latest tools and possibilities that we lovingly dub web2.0. Indeed, the blood-stained comment trails on a number of blogs and wikis suggests that territory […]

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It’s the context

In a 1994 article he wrote for Wired magazine, futurist Paul Saffo addresses the future of digital networks. He writes: “[An] avalanche of content … will make context the scarce resource. Consumers will pay serious money for anything that helps them sift and sort and gather the pearls that satisfy their fickle media hungers. The […]

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In the future, everyone has a PR problem

Like it or not, we are all public figures now — famous, as the new cliché goes, for 15 people.
— Jason Tanz writes in “Internet Famous: Julia Allison and the Secrets of Self-Promotion”
Found via Ethan’s Tumblr account, which I should just turn into my microposts.

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SEC gives nod to corps to disclose earnings in blogs

SEC Provides Guidance to Open Up Use of Corporate Web Sites for Disclosures to Investors. Now people want to kill the press release.

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Forrester buys JupiterResearch

Forrester buys JupiterResearch
Man, all that intelligence under one company might cause temporary black holes that could threaten to suck us all in!!

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Why Brands Need a New Kind of Leader

Why Brands Need a New Kind of Leader
Found this via Ethan Bauley’s tumblr site. He pulled the quote:
If you’re going to be effective, you have to speak with a voice of authority and trust,” Duffy said. “That doesn’t come from marketing; it comes from subject-matter experts.

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