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We don’t really think of social media as a marketing channel; that would be kind of like asking about ROI on answering phones,” said Tony Hsieh, CEO of Zappos.com. “It’s really about making our connection with our customers more personal.
via Ethan
“People need to understand, for moral reasons and the protection of our civil society, the differences with Sen. Obama are ideological, based on clear differences on policy and a lack of experience compared to Sen. McCain,” Weaver said. “And from a purely practical political vantage point, please find me a swing voter, an undecided independent, […]
“…in reality, none of these behaviors are new. If you think about all of the social tools and behaviors happening today, in almost every case there is an equivalent comparison to activities in the past.”
via birdahonk
From The Sarah Palin pity party
“…let’s consider that there are any number of women who could have been John McCain’s running mate — from Olympia Snowe to Christine Todd Whitman to Kay Bailey Hutchison to Elizabeth Dole to Condoleezza Rice — who would not have provoked this reaction. Democrats might well have been repulsed and […]
“If you poke your head into the wondrous world that is modern marketing you might find people jockeying for prominent placement in a quickly-shaping landscape that has been transformed by the latest tools and possibilities that we lovingly dub web2.0. Indeed, the blood-stained comment trails on a number of blogs and wikis suggests that territory […]
In a 1994 article he wrote for Wired magazine, futurist Paul Saffo addresses the future of digital networks. He writes: “[An] avalanche of content … will make context the scarce resource. Consumers will pay serious money for anything that helps them sift and sort and gather the pearls that satisfy their fickle media hungers. The […]
Like it or not, we are all public figures now — famous, as the new cliché goes, for 15 people.
— Jason Tanz writes in “Internet Famous: Julia Allison and the Secrets of Self-Promotion”
Found via Ethan’s Tumblr account, which I should just turn into my microposts.
SEC Provides Guidance to Open Up Use of Corporate Web Sites for Disclosures to Investors. Now people want to kill the press release.
Forrester buys JupiterResearch
Man, all that intelligence under one company might cause temporary black holes that could threaten to suck us all in!!
Why Brands Need a New Kind of Leader
Found this via Ethan Bauley’s tumblr site. He pulled the quote:
If you’re going to be effective, you have to speak with a voice of authority and trust,” Duffy said. “That doesn’t come from marketing; it comes from subject-matter experts.
I am a New Media Strategist at Voce Communications, board member for Legion of Tech, and host of Beer and Blog. I love the Internet, drums, socializing, and a good Scotch. I like go karts, R/C helicopters, and snowboarding. My wife, Christine, and I have two cute dogs and we all live in Portland, OR. We think Portland is awesome.