Justin Kistner » Microposts

Social media consultants: snake oil or value add?

Justin Kistner — Wed, 29 Oct 2008 23:37:43 +0000

We don’t really think of social media as a marketing channel; that would be kind of like asking about ROI on answering phones,” said Tony Hsieh, CEO of Zappos.com. “It’s really about making our connection with our customers more personal.

via Ethan

Panic attacks: Voters unload at GOP rallies

Justin Kistner — Fri, 10 Oct 2008 17:22:26 +0000

“People need to understand, for moral reasons and the protection of our civil society, the differences with Sen. Obama are ideological, based on clear differences on policy and a lack of experience compared to Sen. McCain,” Weaver said. “And from a purely practical political vantage point, please find me a swing voter, an undecided independent, or a torn female voter that finds an angry mob mentality attractive.”

“Sen. Obama is a classic liberal with an outdated economic agenda. We should take that agenda on in a robust manner. As a party we should not and must not stand by as the small amount of haters in our society question whether he is as American as the rest of us. Shame on them and shame on us if we allow this to take hold.”

via Politico.com

All Media Is Social

Justin Kistner — Tue, 07 Oct 2008 15:06:56 +0000

“…in reality, none of these behaviors are new. If you think about all of the social tools and behaviors happening today, in almost every case there is an equivalent comparison to activities in the past.”

via birdahonk

The Sarah Palin pity party

Justin Kistner — Tue, 30 Sep 2008 16:34:07 +0000

From The Sarah Palin pity party

“…let’s consider that there are any number of women who could have been John McCain’s running mate — from Olympia Snowe to Christine Todd Whitman to Kay Bailey Hutchison to Elizabeth Dole to Condoleezza Rice — who would not have provoked this reaction. Democrats might well have been repulsed and infuriated by these women’s policy positions. But we would not have been sitting around worrying about how scared they looked.”

The social media land grab

Justin Kistner — Thu, 25 Sep 2008 22:37:25 +0000

“If you poke your head into the wondrous world that is modern marketing you might find people jockeying for prominent placement in a quickly-shaping landscape that has been transformed by the latest tools and possibilities that we lovingly dub web2.0. Indeed, the blood-stained comment trails on a number of blogs and wikis suggests that territory is up for grabs in the effort to define the very term that many have claimed as their job title and/or area of expertise. “Social media” has landed in the lap of the marketing industry like a complex, alien contraption dropped upon Earthlings struggling to make sense of its origins, ethics, capabilities, and meaning.”

Via Dogs and Birds Can Make Social Media (You Can, Too)

It’s the context

Justin Kistner — Thu, 21 Aug 2008 22:32:15 +0000

In a 1994 article he wrote for Wired magazine, futurist Paul Saffo addresses the future of digital networks. He writes: “[An] avalanche of content … will make context the scarce resource. Consumers will pay serious money for anything that helps them sift and sort and gather the pearls that satisfy their fickle media hungers. The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the banal expanses of cyberspace.”

via

In the future, everyone has a PR problem

Justin Kistner — Wed, 20 Aug 2008 03:28:13 +0000

Like it or not, we are all public figures now — famous, as the new cliché goes, for 15 people.
— Jason Tanz writes in “Internet Famous: Julia Allison and the Secrets of Self-Promotion”

Found via Ethan’s Tumblr account, which I should just turn into my microposts.

SEC gives nod to corps to disclose earnings in blogs

Justin Kistner — Thu, 31 Jul 2008 21:05:59 +0000

SEC Provides Guidance to Open Up Use of Corporate Web Sites for Disclosures to Investors. Now people want to kill the press release.

Forrester buys JupiterResearch

Justin Kistner — Thu, 31 Jul 2008 15:05:26 +0000

Forrester buys JupiterResearch

Man, all that intelligence under one company might cause temporary black holes that could threaten to suck us all in!!

Why Brands Need a New Kind of Leader

Justin Kistner — Thu, 31 Jul 2008 04:45:22 +0000

Why Brands Need a New Kind of Leader

Found this via Ethan Bauley’s tumblr site. He pulled the quote:

If you’re going to be effective, you have to speak with a voice of authority and trust,” Duffy said. “That doesn’t come from marketing; it comes from subject-matter experts.