People that grok social media tend not to understand why people ask about ROI, which means they usually answer ineffectively.

September 10 2009, 4:33pm

Via: http://twitter.com/justinkistner/statuses/3897816260

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I am the Senior Manager of Social Media Marketing at Webtrends and the founder of Beer and Blog. I love the Internet, drums, socializing, and a good Scotch. I like go karts, R/C helicopters, and snowboarding. My wife, Christine, and I have two cute dogs and we all live in Portland, OR. We think Portland is awesome.

Justin Kistner

People that grok social media tend not to understand why people ask about ROI, which means they usually answer ineffectively.

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