Justin Kistner

The social media land grab

September 25 2008, 4:37pm

“If you poke your head into the wondrous world that is modern marketing you might find people jockeying for prominent placement in a quickly-shaping landscape that has been transformed by the latest tools and possibilities that we lovingly dub web2.0. Indeed, the blood-stained comment trails on a number of blogs and wikis suggests that territory is up for grabs in the effort to define the very term that many have claimed as their job title and/or area of expertise. “Social media” has landed in the lap of the marketing industry like a complex, alien contraption dropped upon Earthlings struggling to make sense of its origins, ethics, capabilities, and meaning.” Via Dogs and Birds Can Make Social Media (You Can, Too)